Nic Marks

London, UK · 2018

An upscaled personal brand along with a fresh new website for the creator of the Happy Planet Index. We love personal brands. All the better when our client has a shining personality and is actively working towards changing the world for the better.

01CONTEXT

Nic Marks, "the statistician with a soul", is renowned for his work on the Bhutan Happiness KPI research and for the development of the Happy Planet Index.

Nic is also an experienced TED speaker and the founder of FridayPulse: the London-based startup where besides leading the company he's also the one backing the math behind the SaaS that gives enterprises and startups alike the necessary tooling to measure their employees' happiness in the workplace.

A person with so much to say needs a platform to do him justice. With Nic, we were aiming to come up with a platform that'd reflect well on Nic's insightful and cheerful personality, as well as to provide a home base for his fellowship of happiness enthusiasts.

02ambition

How can we make a website that impacts people the same way Nic does in person or on stage? The brief, in one line

03Challenge

Personal brand websites are mostly there for due diligence. Whenever someone is looking you up online, having a personal website helps them quickly find out what they wanted to know about you and your business, while you have an improved ability to convey what you consider important for people to know.

Now a personal brand website that leaves its audience with their expectation exceeded is not something you see every day. And that's because it's no easy feat to achieve.

While Nic's complex personality gave us tons of material to work with, finding the perfect balance between the person, the business, and the website required our full craftsmanship turned on.

04Experience

Nic is not only the face of a digital business, he's the representative figure of one of the business trends with the most life-changing potential.

The design experience was marked by the precise color and lightning play throughout the website's length, carefully distributing the stage time between Nic — the individual, workplace happiness — the mission, and the visitor's own space for reflection on the matter.

The logo is also a big plus. Nic Marks

If you missed the joke, we're talking about the carefully tinkered wordmark that captures Nic's essence. That of a man who never fails to add value to his audience.

05brand

A well-rounded personal brand manifested through well-"rounded" sections, expressive iconography, and a playful and contrasting color scheme that provides us with enough style combinations to create a meaningful and accessible web experience.

07outcomes

• Time-to-publish reduced from hours to seconds via a streamlined editor.
• Pages simplified and optimised with a responsive, modern look and feel.
• Enhanced security through automated installations and patched dependencies.