Our client pairs luxury travel experiences with nonprofit fundraising — a platform where performance and polish are part of the promise. As the business grew, the system didn't keep up: slow load times, unoptimized rendering, inefficient backend queries. Graffino modernized it end to end — migrating Vue 2 to Vue 3 and Webpack to Vite, integrating the client's CRM and a property management system, and putting the platform's imagery on a global CDN.
The client
The client helps nonprofits raise money through luxury travel experiences. The product lives on imagery and immediacy: stunning properties, seamless browsing, donors who shouldn't have to wait for a page to load. Behind it, the operation runs on data — experiences, bookings, donors, partners — flowing between the platform and the client's internal systems.
Built on Vue and Laravel, the platform had served the business well. But growth has a way of finding every shortcut: by the time Graffino was deep in the engagement, both the frontend and the backend needed architectural attention, not patches.
The friction
"A luxury product that loads slowly contradicts itself. Performance was a brand requirement, not a technical one."
The approach
What we built
The frontend rebuilt on the modern framework — reduced load times and a foundation that supports new features without compromise.
Build tooling modernized for dramatically faster development cycles and deployments.
Seamless two-way communication with the client's CRM, making large-scale data handling easier for their team and streamlining internal processes.
The property management system wired into the platform, keeping property data flowing where the operation needs it.
Cloudflare and AWS CloudFront serving the platform's images — the visual heart of a luxury product, finally loading like one.
Laravel queries reworked and caching introduced — efficient handling of increased traffic and growing datasets.
Inside the platform
Before / after
| Area | Before | After |
|---|---|---|
| Frontend | Vue 2, unoptimized rendering | Vue 3, faster loads and smoother interactions |
| Build tooling | Webpack | Vite.js — faster builds and deployments |
| Imagery | Served without a CDN strategy | Cloudflare + AWS CloudFront at the edge |
| Backend | Inefficient queries under load | Optimized Laravel, caching, modular architecture |
| Data handling | Manual friction with internal systems | CRM + PMS integrated via efficient APIs |
| Scalability | Strained by growth | Built to absorb traffic and datasets as the business grows |
Outcomes
The client's response centered on three things: performance, scalability, and the CRM integration — improvements with direct impact on business operations.
Speed
Load times cut by the Vue 3 + Vite migration; imagery accelerated by dual-CDN delivery.
Operations
The CRM integration improved data handling and simplified the team's internal processes.
Scalability
Modular structure, optimized APIs and caching that absorb growing traffic and datasets.
The platform
Modern technologies chosen so new features integrate and scale without compromising performance.
Why it matters
Framework migrations are easy to postpone — until slow pages start costing conversions and every new feature fights the old architecture. This rebuild shows the compounding return: the Vue 3 and Vite migration didn't just make pages faster, it made development faster, which made every subsequent improvement cheaper.
The pattern travels. Any growing platform on an aging frontend stack, with imagery-heavy pages and data scattered across CRMs and operational systems, has the same modernization waiting. Done right, the business never has to stop to receive it.
Has growth outpaced your platform?
We migrate stacks, optimize backends and integrate the systems your operation runs on — while the product keeps serving customers.